Released on = December 6, 2005, 7:36 am

Press Release Author = The Ballantine Corporation

Industry = Advertising

Press Release Summary = Radar, the new magazine from the publishers of U.S. News &
World Report, has chosen The Ballantine Corporation for recent direct mail print
projects.

Press Release Body = Radar, the new magazine from the publishers of U.S. News &
World Report, has chosen The Ballantine Corporation for recent direct mail print
projects.

Radar covers a unique combination of news, pop culture, politics, gossip, style,
celebrity culture and current trends with a bracing honesty and irreverence
increasingly absent from other magazines.

The first group of projects, all aimed at acquiring new subscribers, includes a
double-postcard and voucher package test as well as a 6x9 control. Ballantine will
be handling most of the printing and all of the mailing of these projects.

The Ballantine Corporation, established in 1966, is a full-service direct mail
production company providing creative copy & design, print production and mailing
services. Radar joins The Economist, Wall Street Journal, Caesars Pocono Resorts,
Smithsonian Magazine and 75 other valued Ballantine clients.

"We're excited to have the opportunity to work with Radar Magazine," says Thomas C.
Coté, President and Co-owner of Ballantine. "U.S. News & World Report is an
established and respected company and we look forward to working with them on the
direct mail campaigns for their new magazine."



About Radar Magazine:

Radar is a new magazine from the publishers of U.S. News & World Report. It covers a
unique combination of news, pop culture, politics, gossip, style, celebrity culture
and current trends with a bracing honesty and irreverence increasingly absent from
other magazines.

To learn more about Radar, please visit http://www.radaronline.com


About The Ballantine Corporation:

Ballantine is a full-service direct mail production company providing creative copy
and design, print production and mailing services. Established in 1966, they bring a
full plate of benefits to their clients including project support and aggressive
pricing. For more information, please contact Tom Coté at (973) 305-1500 ext. 204.

To learn more about Ballantine, please visit http://www.ballantine.com.

Web Site = http://www.ballantine.com

Contact Details = Tom Coté